Should Little Caesars Be Forced to Tell Consumers How Many Calories Are in a...
As a fan of free markets, I recognize that sometimes intelligent government regulations (not always an oxymoron!) can improve markets by requiring companies to provide consumers with information that...
View ArticleBrain Control and Consumer Behavior
I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McGurk...
View ArticleWill Consumers Be Able to Understand Health Exchanges
Now that states have decided what they are going to do about health insurance exchanges—those new shopping carts created by Obamacare to help consumers find health insurance who do not get it through...
View ArticleWhy the Free Market Isn’t a Cure-all for Healthcare
It’s comforting to think that most healthcare problems in the U.S. could be solved by letting the power of an unregulated free market do its work. It’s also wishful thinking and overly simplistic,...
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